Introduction

Aurora Wellness is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Fill out contact forms or enquiry forms
  • Subscribe to our newsletter or marketing communications
  • Place an order or request information about products
  • Contact us via email or phone

This information may include:

  • Name and contact details
  • Email address
  • Phone number
  • Postal address
  • Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website addresses

How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer support
  • Process and fulfill your orders
  • Send you information about our products and services
  • Improve our website and user experience
  • Comply with legal obligations
  • Prevent fraud and enhance security

Legal Basis for Processing

Under the UK GDPR, we process your personal data based on:

  • Consent: When you provide explicit consent for specific purposes
  • Contract: When processing is necessary to fulfill a contract with you
  • Legal Obligation: When we must comply with legal requirements
  • Legitimate Interests: When processing is necessary for our legitimate business interests

Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service providers who assist with our business operations
  • Payment processors for order fulfillment
  • Legal authorities when required by law
  • Professional advisors such as lawyers and accountants

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Your Rights

Under UK data protection law, you have the following rights:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at [email protected]

Cookies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Aurora Wellness
221B Baker Street
London NW1 6XE
United Kingdom
Email: [email protected]
Phone: +44 20 7123 4567

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.